How Lead Platforms Use Your Business Name Against You — and You Probably Agreed to It

A Broken Promise

When you first signed up for HomeAdvisor, Thumbtack, or another lead platform, the pitch was simple: “We’ll help you get more jobs.”

And maybe they did — at first.

But there’s something most contractors don’t realize is happening behind the scenes. Something that’s probably buried in that terms of service document you clicked “accept” on without reading (and let’s face it, we all do that).

Here’s what’s really going on — and why it matters for your business.

What the Fine Print Actually Says

Let’s talk about what you actually agreed to when you signed up. Most lead platforms include language like this in their terms of service:

“You grant us a non-exclusive, royalty-free license to use your business name, logo, and content for marketing and promotional purposes…”

Sounds harmless enough, right? Just some legal boilerplate.

But here’s what that clause actually enables them to do:

• Use your business name in their advertising
• Show your brand in search results that lead to their platform
• Redirect customers who are specifically looking for you to pages featuring your competitors

Yeah, you read that right.

What Happens When Someone Googles Your Business

Let me walk you through a real scenario that’s probably happening to your business right now.

Step 1: You finish a job and hand the homeowner your business card. Great work, happy customer.

Step 2: A week later, their neighbor needs the same service. They remember your company name and Google “Mike’s Electrical Services.”

Step 3: The first result they see isn’t your website — it’s a HomeAdvisor ad that says something like “Find Electrical Services Near You” with your business name or category mentioned.

Step 4: They click that ad and land on a page showing multiple electricians in your area.

Step 5: Now you have to pay for a lead to reach a customer who was already looking specifically for you.

You’re literally paying to compete against your own reputation.

Why This Hurts Small Contractors

This isn’t just annoying — it’s financially damaging, especially for smaller operations.

Think about it: You’ve spent years building your reputation. You’ve earned trust in your community. Customers specifically seek you out by name.

But now, instead of finding you directly, they’re funneled into a system where:

• You have to pay to access that lead
• You’re competing against other contractors for your own referral
• The platform profits from traffic generated by your brand recognition
• You might not even be able to afford the lead cost in a bidding war

It’s like someone setting up a toll booth on the road to your business — and you agreed to let them build it.

And Yes — You Probably Agreed to It

Before anyone gets defensive: No, this isn’t illegal. And yes, technically you agreed to it.

But here’s the thing — most contractors don’t expect that clicking “accept” means giving away the right to use their business name in advertising that benefits their competitors.

These terms are buried in documents that would take a lawyer to fully understand. The platforms know most people won’t read them, and they’re counting on it.

Is it legal? Yes. Is it ethical, or even fair to small businesses? That’s worth questioning.

What You Can Do About It

You’re not powerless here. Here are some concrete steps you can take:

Audit Your Business Online

Search your business name in Google right now. See what comes up. If you see ads from lead platforms using your name or category, that’s your brand being used to generate revenue for someone else.

Ask Direct Questions

Contact your lead platforms and ask: “Do you use my business name in paid search advertising?”

Don’t let them dodge with corporate speak. You deserve a straight answer.

Share This Information

Most contractors have no idea this is happening. Share this post, talk about it at the supply house, bring it up with your trade associations. Knowledge is power.

Consider Different Models

Look for alternatives that:

• Don’t bid against your brand
• Don’t charge upfront for unqualified leads
• Don’t make you compete to win your own referrals
• Actually put contractors first

That’s the model we’re building at RevLink — contractor-to-contractor referrals, not corporate redirects. No bidding on your business name, no upfront costs, no competing for customers who already want to work with you.

Your Brand Belongs to You

At the end of the day, your business name represents years of hard work, quality craftsmanship, and earned trust.

If someone’s searching for your business by name, you’ve already done the hard part. You shouldn’t have to pay a middleman to finish the job.

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FAQ: How Lead Platforms Use Your Business Name

Q1: How do lead platforms use a contractor’s business name in advertising?

A1: Many lead generation platforms include terms that allow them to use a contractor’s name, logo, and content for marketing. This often includes paid search ads where your business name may appear — but the click leads to the platform, not your website.

Q2: Does accepting a lead platform’s terms of service give them rights to use my business name?

A2: Yes. Most contractors unknowingly agree to terms that grant lead platforms the right to use their business name, logo, and branding in advertising — including paid search campaigns that may redirect customers to competing providers.

Q3: Why do lead platforms show competitors when someone Googles my business?

A3: If a lead platform has rights to use your business name, they can place paid search ads targeting it. When a customer clicks the ad, they land on the platform — not your site — and are shown a list of multiple contractors, forcing you to pay to reach someone who was already looking for you.

Q4: How does paying for leads affect my business’s brand and customer trust?

A4: When platforms insert themselves between you and customers — even those who already know your name — it weakens your direct brand connection. Over time, this raises your marketing costs and makes it harder to build loyal, repeat business under your own name.

Q5: What can I do to stop lead platforms from using my business name in search ads?

A5: Start by searching your business name in Google to see who’s advertising on it. While changing platform agreements can be difficult, you can reduce your reliance by investing in your own website, building customer referral networks, and prioritizing channels where you own the relationship.

Q6: Are there better lead generation options than Thumbtack or HomeAdvisor?

A6: Yes. Many contractors are moving toward models that protect their brand and prioritize direct referrals. These include word-of-mouth, contractor-to-contractor referral networks like RevLink, and marketing strategies that drive traffic directly to your website — not a third-party platform.

Stop Throwing Away Money:

How to Turn AC Repair Referrals into Cash

If you’re an HVAC contractor, you know the drill. A customer calls with a busted AC in July. You show up, diagnose the problem, and realize they need electrical work that’s outside your wheelhouse. What happens next?

For most of us, it goes something like this:

“I can’t handle the electrical myself, but I know a guy. Let me give you his number.”

Then what? Absolutely nothing. You just handed away a solid lead that you earned through your reputation, marketing, and hustle—and got zero in return.

The Hidden Economy of Referrals

Think about how many times you’ve passed along a name last month. 5 times? 10? More?

Now do the math. If the average job is worth $500, and you refer out just 5 jobs a month, that’s $2,500 worth of business you’re handing to other contractors… for free.

That’s $30,000 a year you’re giving away.

Let that sink in.

“But It’s Just How Things Work”

Yeah, we’ve all been there. The old-school way of thinking says you should give referrals freely and hope the favor comes back around. But let’s be real:

• When you send exclusive referrals with RevLink, you’re expanding your professional network
• The bigger your network, the more likely you are to place more leads and get the types of jobs you love
• You create a documented system of mutual success
• You transform chaos into a streamlined business opportunity

It’s 2024, and we’re still managing referrals like it’s 1985—with scribbled notes and “trust me, bro” arrangements.

The Smart HVAC Tech’s Solution

Here’s what the top-earning HVAC contractors are figuring out: those referrals have real value, and it’s time to stop giving them away.

Let’s break it down with a real example:

Dave from Cool Breeze HVAC gets called to fix a central air system. During inspection, he notices the customer’s electrical panel needs updating before he can safely install the new unit. Instead of making his customer go through the hassle of finding and vetting an electrician, Dave provides better service by connecting them directly with a trusted professional. Dave sends a direct referral through RevLink to Jim’s Electric.

Jim gets the details, quotes the job, and lands it for $1,200. After completing the work, he pays Dave a $120 referral fee through the app.

Dave made money without lifting a finger, Jim got a pre-qualified lead that turned into a paying job, and the customer got their problem solved through a trusted connection.

The Numbers Don’t Lie

If you’re sending out even 3-4 referrals a week, you could be making an extra $1,000-$2,000 a month with zero additional work. That’s a truck payment, insurance premiums, or a significant bump to your take-home pay.

All from jobs you were never going to do anyway.

How to Get Started

1. Track your referrals – Next time a customer needs something you don’t offer, make a note. Start counting how many potential leads you’re giving away each week.
2. Value your network – You’ve spent years building relationships with customers who trust you. That trust has monetary value when you refer them to someone else.
3. Use the right tools – Ditch the chaotic text messages and forgotten follow-ups. RevLink lets you send leads, track their progress, and get paid automatically when the job closes.

The Bottom Line

Every time you give away a lead, you’re leaving money on the table. In today’s economy, no HVAC contractor can afford to do that.

The smartest techs are monetizing every aspect of their business—including the jobs they don’t even take.

Ready to stop throwing away free money? Join RevLink today and start getting paid for the referrals you’re already giving.

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Join the conversation with other HVAC professionals in our contractor community.

Say This, Not That:

Customer Communication Strategies That Generate Endless Referrals

Let’s get straight to the point: what separates the most successful contractors isn’t just their technical skills—it’s how they communicate with customers.

I’ve watched countless skilled tradespeople struggle to build their businesses despite doing quality work, while others with merely good technical skills thrive and grow rapidly. The difference almost always comes down to customer communication.

The contractors who generate endless referrals aren’t necessarily the absolute best at their craft (though they’re certainly competent). They’re the ones who make customers feel valued, informed, and respected throughout the process.

Let’s break down the specific communication strategies that turn satisfied customers into referral-generating advocates.

The Critical Communication Moments Most Contractors Miss

There are five key moments in every customer interaction where your communication approach can make or break the relationship:

1. The initial inquiry
2. The first meeting or estimate
3. The project confirmation/scheduling
4. The inevitable problems or changes
5. The project completion and follow-up

How you handle each of these moments determines whether a customer merely pays your invoice or becomes a walking billboard for your business.

Moment #1: The Initial Inquiry Response

This first interaction sets the tone for everything that follows. Yet many contractors treat it as a simple scheduling task rather than the crucial first impression it actually is.

Instead of:

“Yeah, I can come look at it Tuesday.”

Say:

“Thanks for reaching out, [Name]. I’d be happy to help with your [specific project]. I have availability this Tuesday between 2-5pm or Wednesday morning. Which would work better for you? Also, would you mind sharing a couple photos of the area so I can come prepared with the right information?”

Why it works:

• Uses the customer’s name
• Acknowledges their specific need
• Offers clear options rather than an open-ended question
• Shows preparation and professionalism
• Demonstrates respect for their time

Real-world impact:

A plumbing company tested two different inquiry response approaches. The generic response resulted in a 61% appointment set rate, while the personalized approach above increased that to 83%. That’s 22% more potential jobs from the exact same number of inquiries.

Moment #2: The Estimate or First Meeting

This is where most contractors focus exclusively on the technical aspects of the job while missing crucial trust-building opportunities.

Instead of:

Immediately diving into measurements and calculations

Start with:

“Before I look at the project, could you tell me a bit about what you’re hoping to accomplish? What would a successful outcome look like for you?”

Why it works:

• Shows you care about their goals, not just the technical work
• Uncovers important priorities you might otherwise miss
• Demonstrates listening skills and customer focus
• Often reveals budget expectations without awkward direct questions

The magic follow-up: After they explain their goals, summarize what you heard before offering solutions: “So if I understand correctly, you’re looking for [restate their goals]. Is that right?”

This simple verification makes customers feel genuinely understood—something many report rarely experiencing with contractors.

Moment #3: Project Confirmation and Scheduling

The gap between estimate acceptance and project start is where anxiety and second thoughts often creep in. Smart contractors proactively manage this phase.

Instead of:

“We’ll start on the 15th. See you then.”

Say:

“Great news, [Name]! I’ve got your project scheduled to start on Tuesday, May 15th at 8am. Here’s what you can expect:

• Our team will arrive between 8-8:30am
• The first day will focus on [specific tasks]
• We anticipate being on site for approximately [timeframe]
• [Name] will be your primary contact throughout the project

Is there anything specific you’d like us to know before we begin? And what’s the best way to reach you during the project?”

Why it works:

• Reduces anxiety with specific details
• Sets clear expectations
• Shows organization and professionalism
• Proactively addresses potential concerns
• Demonstrates that you value their input

Pro tip: Send this confirmation both verbally and in writing. The verbal explanation allows for questions, while the written version gives them something to reference later.

Moment #4: Handling Problems and Changes

This is where great contractors truly separate themselves from the pack. Every project faces challenges—how you communicate about them defines the customer relationship.

Instead of:

“We hit a problem. It’s going to cost more and take longer.”

Say:

“[Name], I wanted to update you on something we’ve discovered. When we removed the [item], we found [specific issue]. Here’s what this means for your project:

1. The challenge: [explain the issue in non-technical terms]
2. Your options: [present 2-3 clear alternatives with pros and cons]
3. My recommendation: [share what you’d do if it were your home]
4. The impact: [honestly address schedule and budget implications]

I know this isn’t what we planned. What questions can I answer to help you decide the best way forward?”

Why it works:

• Addresses issues immediately rather than hiding them
• Presents problems alongside solutions
• Gives the customer control through clear options
• Shows expertise through recommendations
• Demonstrates transparency about impacts

The referral differentiator: Customers rarely expect projects to be problem-free. What generates referrals is how effectively and honestly you handle the inevitable issues. Nearly 70% of strong referrals come from customers who experienced a problem that was handled exceptionally well.

Moment #5: Project Completion and Follow-up

Most contractors simply finish the work, collect payment, and disappear. Those who generate consistent referrals handle this phase very differently.

Instead of:

“We’re all done. Here’s your invoice.”

The referral-generating approach:

1. The walk-through: “Let’s take a few minutes to go through everything we’ve done.”
2. The care instructions: “Here’s how to maintain/care for the work we’ve completed…”
3. The satisfaction check: “Does everything meet your expectations?”
4. The future relationship: “While we’re wrapping up here, I wanted to mention that we’ll check back in about 2 weeks just to make sure everything is still working perfectly.”
5. The referral conversation: “We built our business on referrals from satisfied customers like you. If you know anyone who might need [services], we’d be grateful for an introduction.”

Why it works:

• Creates a proper conclusion to the project
• Ensures customer satisfaction before departure
• Provides value through care instructions
• Plants the seed for referrals
• Establishes an ongoing relationship rather than a transaction

The follow-up system that generates referrals: Top-referring contractors consistently implement a 3-part follow-up:

1. A thank you message (text or email) same day as project completion
2. A check-in call/text 2 weeks after completion
3. A “seasonal maintenance reminder” 3-6 months later

This systematic approach keeps you top-of-mind without being pushy.

Communication Tools That Amplify Your Effectiveness

The right tools can help you implement these strategies without adding hours to your already busy day:

1. Text Templates

Create a library of customizable text messages for common situations. This saves time while ensuring consistent, thoughtful communication.

2. Project Communication Sheet

A simple one-page document given to customers at project start that includes:

• Your contact information
• Project timeline
• Common questions and answers
• What to expect at each phase

3. Digital Portfolio

A collection of before/after photos on your phone, organized by project type, that helps customers visualize outcomes during initial consultations.

4. Milestone Alerts

Predefined check-in points for longer projects where you proactively update customers on progress, even when everything is going according to plan.

5. Customer-Specific Notes

A simple system for tracking customer preferences, concerns, and personal details that allows you to personalize communication.

Small Phrases That Make a Big Difference

Sometimes the smallest language changes yield the biggest results:

Instead of: “I’ll try to…”

Say: “I will…” (Conveys certainty and commitment)

Instead of: “You’ll need to…”

Say: “Would you be able to…” (Collaborative rather than demanding)

Instead of: “That’s not included…”

Say: “That would be an additional service we can provide…” (Opportunity-focused rather than limitation-focused)

Instead of: “I don’t know…”

Say: “Let me find out and get back to you by [specific time].” (Solution-oriented)

Instead of: “We can’t do that until…”

Say: “The best way to accomplish that would be…” (Focuses on the path forward)

The Bottom Line

The contractors who build thriving businesses through referrals aren’t necessarily doing radically different work—they’re communicating about that work in radically different ways.

By focusing on these five key communication moments and implementing simple systems to ensure consistent messaging, you can transform satisfied customers into enthusiastic advocates who generate a steady stream of pre-qualified, ready-to-buy referrals.

The best part? Unlike many business improvements, enhancing your customer communication requires minimal financial investment—just intentionality and consistency in how you interact with the people you serve.

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Want to discuss customer communication strategies with other trades professionals? Join our contractor community where we share what’s really working in the field.

Surviving the Slow Season:

How Smart Contractors Keep Cash Flowing When Work Dries Up

Let’s talk about the seasonal roller coaster that keeps contractors up at night.

One month you’re turning down work because you’re booked solid, and the next you’re wondering how you’ll make payroll. Whether it’s weather-dependent slowdowns, holiday lulls, or economic hiccups, every trade faces feast-or-famine cycles.

The difference between contractors who thrive long-term and those who struggle isn’t just skill or reputation—it’s how they handle these inevitable slow periods.

The Real Problem with Seasonal Slowdowns

The challenge isn’t just having less work. It’s the cascade of problems that follow:

• Fixed expenses that don’t care if you’re busy or not
• Good employees who need steady paychecks
• Equipment payments that come due regardless
• The stress of uncertainty that affects your decision-making
• The temptation to take bad jobs just to keep busy

Most contractors respond by slashing prices, taking on work outside their expertise, or burning through savings until things pick up. There’s a better way.

The Seasonal Stability System

Contractors who maintain stable year-round operations follow a surprisingly similar playbook. Here’s how they do it:

1. Track Your Patterns (and Plan Around Them)

You can’t solve a problem you don’t understand. Start by documenting your business’s natural cycles:

How to implement:

• Review the last 3 years of revenue by month
• Identify your 3-4 slowest months
• Calculate the average revenue drop during those periods
• Determine how much “extra” you need to save during busy months

Real-world example:

Mike’s HVAC business analyzed three years of data and found December-February averaged 40% less revenue than peak months. Knowing this, he started setting aside 15% of revenue during the busy season, creating a “winter fund” specifically to cover those lean months.

The simple act of anticipating and quantifying your slow seasons transforms them from emergencies into planned events.

2. Create Counter-Seasonal Service Offerings

The smartest contractors develop services specifically designed for their traditional slow seasons.

Examples by trade:

Landscapers:

• Snow removal services
• Holiday lighting installation/removal
• Indoor plant maintenance for commercial spaces
• Hardscaping projects that can be done in off-seasons

Exterior Painters:

• Interior painting packages marketed for holiday preparation
• Cabinet refinishing services
• Color consultation services
• Maintenance programs for commercial clients

Roofers:

• Attic insulation inspection and upgrades
• Preventative maintenance programs
• Ice dam prevention services
• Interior ceiling repairs from previous leaks

The key is finding services that:

• Utilize your existing skills and equipment
• Appeal to your current customer base
• Make sense for customers to purchase during your slow season

3. Implement a Maintenance Program

Recurring revenue is the holy grail of contracting businesses. Well-designed maintenance programs provide predictable income even when new projects are scarce.

Effective approaches:

• Annual service agreements with quarterly inspections
• Prepaid maintenance packages at a discount
• “Peace of mind” programs that include priority emergency service
• Tiered options (basic, plus, premium) to fit different budgets

Case study:

A plumbing company created a $189 annual “Home Plumbing Protection Plan” that included two inspections and a 15% discount on all services. With 200 customers enrolled, they guaranteed $37,800 in annual recurring revenue plus the additional service work that inspections typically uncover.

The best time to sell these maintenance packages? Right after you’ve successfully completed a project, when customer satisfaction is at its peak.

4. Develop Strategic Partnerships with Counter-Cyclical Businesses

Some businesses boom exactly when yours slows down. Smart contractors build alliances with these complementary operations.

Partnership examples:

• Outdoor pool contractors partnering with indoor remodelers
• Landscapers partnering with fireplace/hearth companies
• Concrete contractors partnering with basement refinishers
• Deck builders partnering with interior flooring specialists

These partnerships can work in several ways:

• Formal referral arrangements with fees
• Shared marketing campaigns to each other’s customer bases
• Joint service packages that combine both companies’ offerings
• Temporary labor sharing during respective busy seasons

The ideal partner serves the same customer demographic but has opposite seasonal patterns.

5. Create a Financial Buffer System

Even with the best planning, you’ll need financial reserves to handle fluctuations. Successful contractors build multiple layers of protection:

The three-tier system:

Tier 1: Operating Reserve

• 1-2 months of basic operating expenses
• Kept in a basic business checking account
• Used for normal cash flow fluctuations

Tier 2: Seasonal Reserve

• Covers the specific calculated shortfall for slow seasons
• Kept in a high-yield business savings account
• Only tapped during predetermined slow months

Tier 3: Emergency Fund

• 3-6 months of bare minimum operating costs
• Kept in a separate account, possibly even at a different bank
• Touched only for true emergencies

This layered approach ensures you’re not tempted to drain your emergency funds for routine slow periods.

6. Optimize Your Expense Structure

Most contracting businesses have expenses that could be restructured to better match revenue patterns:

Strategies to implement:

• Adjust staffing models – Consider part-time or seasonal workers for certain positions
• Renegotiate vendor terms – Set up seasonal payment arrangements with key suppliers
• Review vehicle/equipment leases – Some leasing companies offer seasonal payment structures for contractors
• Evaluate insurance options – Some policies can be adjusted based on seasonal activity levels

Real-world example:

A roofing company negotiated with their equipment leasing company to pay 70% of their annual lease costs during their busy 7 months, and 30% during their slower 5 months, without increasing the total amount. This simple change improved winter cash flow significantly.

The Critical Months: Planning for the Rebound

The actions you take during slow periods can set you up for explosive growth when business picks back up:

High-value slow season activities:

• Skills training for you and your team
• Process documentation and improvement
• Estimating system refinement
• Customer database cleanup and reactivation campaigns
• Website and marketing material updates
• Preventative maintenance on equipment and vehicles
• Building permit and licensing renewals

These activities often get neglected during busy seasons but can dramatically impact profitability when work volumes increase.

The Warning Signs of Cash Flow Trouble

Sometimes slow seasons expose deeper business problems. Watch for these red flags:

• Using personal credit cards to fund business operations
• Repeatedly paying bills after the due date
• Delaying tax payments or filings
• Reducing your own pay for more than two consecutive months
• Considering borrowing from retirement accounts

If you’re experiencing these symptoms, it’s time to seek professional financial advice specific to your situation.

The Bottom Line

Seasonal fluctuations are a fact of life in the trades, but they don’t have to threaten your business’s survival. The contractors who thrive year after year have transformed these predictable cycles from emergencies into planned events.

By developing counter-seasonal offerings, building recurring revenue streams, forming strategic partnerships, and creating proper financial reserves, you can break free from the feast-or-famine cycle that plagues so many contracting businesses.

The slow season will always come. The question is whether you’ll be dreading it or using it as a strategic advantage.

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Want to discuss financial strategies with other trades professionals? Join our contractor community where we share what’s really working in the field.

Finding Good Help Isn’t Impossible:

A Contractor’s Guide to Hiring in a Tight Labor Market

“You just can’t find good help these days.”

If I had a dollar for every time I’ve heard a contractor say this in the last few years, I’d be retired on a beach somewhere instead of writing this article.

The skilled labor shortage is real. With an aging workforce, fewer young people entering the trades, and demand for construction services at record highs, finding and keeping quality workers is tougher than ever.

But here’s the truth: some contractors are still managing to build and retain solid teams. They’re not magicians, and they’re not overpaying by ridiculous amounts. They’re just approaching hiring differently than most of their competitors.

Let’s break down what actually works in today’s market.

The Traditional Hiring Approach (That No Longer Works)

Before we get into solutions, let’s identify why the old ways of finding help aren’t cutting it anymore:

• Posting a generic “Help Wanted” ad and expecting qualified applicants to line up
• Offering the “standard rate” for your area without considering the total package
• Expecting instant loyalty from new hires without earning it
• Training minimally and expecting workers to “figure it out”
• Hiring only when you’re desperate and need someone immediately

These approaches worked fine when there were more workers than jobs. That’s not the world we live in anymore.

What Actually Works: The Talent Attraction System

The contractors who consistently find and keep good help have developed systematic approaches to recruiting. Here’s what they’re doing differently:

1. Treat Recruiting Like Marketing

Smart contractors know that finding employees requires the same effort as finding customers.

Effective strategies:

• Create a simple careers page on your website that sells the benefits of working for you
• Use photos/videos of your actual team, not stock images
• Have current employees create short testimonials about why they like working for you
• Clearly state what makes your company different from other contractors

Real-world example: A mid-sized electrical contractor created 30-second videos of three team members talking about why they chose to work there. These simple smartphone videos, added to their website and social media, generated more quality applications than all their paid job ads combined.

2. Build a Pipeline Instead of Filling Positions

The most successful hiring contractors are always recruiting, even when they don’t have immediate openings.

How to implement:

• Create a simple database of potential candidates you meet
• Stay in regular contact with promising individuals
• Consider creating part-time or project-based opportunities to test potential hires
• Build relationships with trade schools and community colleges

Pro tip: Keep a “dream team” list of people who currently work for competitors or other companies that you’d like to hire someday. Check in with them quarterly to maintain the relationship.

3. Hire for Attitude, Train for Skill

Finding someone with the perfect skill set AND the right attitude is nearly impossible in today’s market. The best contractors prioritize character and trainability over existing skills.

What to look for:

• Reliability and punctuality
• Willingness to learn
• Problem-solving mindset
• Communication skills
• Cultural fit with your team

Assessment tactics:

• Give candidates a small, paid project before full-time employment
• Have them work alongside your best crew member for a day
• Ask scenario-based questions about how they’ve handled challenges
• Check references with specific questions about reliability and attitude

4. Create Clear Growth Paths

One of the biggest reasons people leave the trades is the lack of visible career progression. Top contractors solve this by creating clear advancement opportunities.

Effective approaches:

• Document specific skill levels with corresponding pay increases
• Create specialized roles beyond just “helper” and “lead”
• Offer training opportunities tied to advancement
• Share stories of team members who have progressed in your company

Example structure:

• Apprentice Level 1, 2, 3 (with clear requirements to advance)
• Journeyman
• Specialist (residential, commercial, specific systems)
• Crew Lead
• Field Supervisor
• Project Manager

Even in a small company, having visible next steps keeps good people engaged.

5. Offer Benefits That Actually Matter

Competitive pay is important, but it’s rarely the only factor in someone choosing (or staying with) an employer.

Benefits that make a difference:

• Predictable schedules (huge for younger workers)
• Paid training and certification
• Quality tools provided by the company
• Company vehicles or gas allowances
• Performance bonuses
• Health insurance options
• Simple retirement plans (even if you can’t match contributions)
• Paid time off that actually gets used

The unexpected winner: Many contractors report that offering a simple, low-cost retirement plan dramatically improves retention, even if they don’t contribute to it. Why? Because it signals you care about your employees’ long-term future.

Expanding Your Candidate Search

Beyond improving your hiring approach, thinking more broadly about where to find qualified candidates can yield better results:

Veterans

• Disciplined, trained to follow processes
• Accustomed to physical work and challenging conditions
• Many have relevant technical training
• Connect with local veteran employment programs

Career-Changers

• Often highly motivated and appreciative of opportunities
• Bring professional skills from other industries
• May have customer service experience
• More life experience and maturity

Underrepresented Groups in the Trades

• Consider outreach to vocational programs targeting diverse candidates
• Partner with community organizations focused on workforce development
• Review your job postings to ensure inclusive language
• Ensure your workplace is welcoming to all qualified individuals

Community College and Trade School Partnerships

• Develop relationships with instructors who can recommend top students
• Offer internship or apprenticeship opportunities
• Participate in career fairs and on-campus recruitment events
• Consider offering scholarships or sponsorships for promising students

Making the First 90 Days Count

The highest turnover occurs in the first three months of employment. Successful contractors focus intensely on this period:

1. Create a detailed onboarding plan covering the first week, month, and 90 days
2. Assign a specific mentor responsible for the new hire’s success
3. Schedule regular check-ins at 7, 30, 60, and 90 days
4. Provide early wins with progressively challenging but achievable tasks
5. Give specific, constructive feedback throughout the probationary period

This structured approach dramatically reduces early turnover and accelerates productivity.

Keeping Your Best People

Finding good people is hard enough—losing them is even worse. Here’s what successful contractors do to maintain retention:

• Regular one-on-ones with direct supervisors (at least monthly)
• Pay increases before they’re asked for (when deserved)
• Recognition programs that highlight exceptional work
• Involve team members in decisions that affect their daily work
• Create opportunities to learn new skills and systems
• Address problems quickly instead of letting issues fester

The common thread? They make people feel valued, heard, and invested in the company’s success.

The Bottom Line

Yes, finding good help is harder than it used to be. But the contractors who approach hiring as systematically as they approach their craft are still building strong teams.

The labor shortage isn’t going away—demographic trends almost guarantee it will get worse before it gets better. Treating recruitment and retention as core business functions rather than occasional necessities is the only sustainable approach.

The good news? Most of your competitors are still posting generic “help wanted” ads and complaining about the applicants they get. That creates a real opportunity for contractors willing to approach hiring differently.

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Want to discuss hiring strategies with other trades professionals? Join our contractor community where we share what’s really working in the field.

Pricing Your Services: Why Most Contractors Leave 30% of Their Profits on the Table

If there’s one thing most contractors hate more than paperwork, it’s setting prices.

“What’s your hourly rate?” “How much to install this fixture?” “Can you give me a ballpark for this project?”

These questions can make even veteran tradespeople break into a cold sweat. Why? Because most of us were taught how to do quality work—not how to price it properly.

Let’s get real about contractor pricing and why so many skilled tradespeople are working harder than they need to for less money than they deserve.

The Three Deadly Pricing Mistakes

After talking with hundreds of contractors across different trades, I’ve noticed the same pricing errors appearing over and over:

Mistake #1: Cost-Plus Pricing Based on “What Others Charge”

“I heard the going rate is $75 an hour for plumbers in this area, so that’s what I charge.”

Sound familiar? This approach is like driving with a blindfold on. You have no idea:

• If your costs are the same as other contractors
• If your efficiency level matches theirs
• If your target customer values the same things

What happens? You end up competing solely on price against people who might have completely different business structures.

Mistake #2: Failing to Price in “Invisible Work”

Many contractors only price the “wrench time” or “hammer time” they spend on a job. They completely ignore:

• Initial consultations and estimates
• Travel time and fuel
• Material sourcing and pickup
• Client communication and follow-up
• Warranty support and callbacks
• Administrative time for invoicing

When you fail to account for these hours, you’re essentially working part of every job for free.

Mistake #3: One-Size-Fits-All Pricing

“I charge the same for every customer because that’s fair.”

This well-intentioned approach actually costs you thousands. Here’s why:

• Some jobs are logistically easier (ground floor vs. third floor)
• Some customers are easier to work with (decisive vs. indecisive)
• Some neighborhoods have different price sensitivities
• Some seasons have different demand levels

Using identical pricing across all these variables means you’re leaving money on the table with some customers while pricing yourself out with others.

The Profitable Alternative: Value-Based Pricing

The contractors who consistently earn 25-40% more than their peers aren’t necessarily better at their trade—they just understand a simple truth: customers don’t buy hours of labor or materials. They buy outcomes and peace of mind.

Here’s how to implement value-based pricing in your business:

Step 1: Understand Your Full Costs

Before you can set profitable prices, you need to know your actual costs. This means tracking:

• Direct labor (including your time at a fair market rate)
• Materials and supplies (including waste factor)
• Travel and fuel
• Equipment usage and depreciation
• Overhead (insurance, tools, office expenses, etc.)
• Administrative time

Real-world example: A plumber who thought he was profitable at $85/hour did the math and discovered his true break-even rate was $67/hour. This meant he was only making $18/hour in profit—less than his lead technician was earning!

Step 2: Segment Your Services and Customers

Not all work is created equal. Smart contractors create different pricing tiers based on:

Service Complexity:

• Basic service calls
• Standard installations
• Complex or custom projects
• Emergency/after-hours work

Customer Type:

• One-time residential
• Repeat residential
• Property managers
• Commercial clients
• General contractors

Each of these combinations deserves its own pricing structure based on the value delivered and the customer’s willingness to pay.

Step 3: Price the Outcome, Not the Hours

This is where the magic happens. Instead of saying “I charge $X per hour,” shift to outcome-based language:

Instead of: “My rate is $95/hour, and this will take about 4 hours.”

Try: “I can have your bathroom fully functional again by tomorrow afternoon for $495. That includes all parts, labor, and cleanup, plus our 2-year workmanship warranty.”

Notice the difference? You’ve shifted the conversation from “how much time are you billing me for?” to “what result will I get and by when?”

Step 4: Offer Good/Better/Best Options

One of the simplest ways to increase your average job value is to present multiple options.

Example for a Painter:

• Good: Basic repaint with standard paint ($2,800)
• Better: Premium paint with additional prep work ($3,600)
• Best: Premium paint, extensive prep, and additional accent wall ($4,400)

According to data from hundreds of contractors, simply offering options increases the average sale by 15-20%, as roughly 70% of customers choose either the middle or high option.

Real-World Results: The 30% Profit Increase

Let me share a quick case study of how this works in practice:

Mike ran a small HVAC company charging the “going rate” of $85/hour plus parts markup. His average service call brought in $280, and he completed about 120 calls monthly across his three-person team.

After implementing value-based pricing with good/better/best options, his average ticket jumped to $370 (a 32% increase). His customer satisfaction actually improved because people felt they had choices and control.

The kicker? His costs stayed essentially the same, meaning almost all of that increase went straight to his bottom line.

How to Start Implementing This Today

If you’re convinced but unsure where to begin, here’s a simple three-step process:

1. Track your actual costs for two weeks Document every minute spent on jobs, including travel, shopping, and paperwork. You’ll probably be shocked.
2. Create packages for your most common services Start with just 2-3 options for your most frequently requested work.
3. Test your new pricing with new customers first This lets you work out the kinks before rolling it out to your entire business.

The Bottom Line

Most contractors set their prices based on what others charge, what they’ve always charged, or worse—what they think customers expect to pay.

The result? Thousands of dollars in lost profit every month despite working the same hours with the same skills.

By shifting to value-based pricing, you can work the same amount (or less) while significantly increasing your profit margins. Your customers get more clarity and better options, and you get paid what you’re actually worth.

Isn’t that why you got into business in the first place?

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Want to discuss pricing strategies with other trades professionals? Join our contractor community where we share what’s really working in the field.

5 No-BS Marketing Tactics That Actually Work for Trades in 2025

Let’s be honest—most marketing advice for contractors is complete garbage. “Just start a TikTok!” “Build your personal brand!” “Create more content!”

Meanwhile, you’re on a jobsite 10 hours a day actually doing real work, not dancing with a hammer or filming yourself rambling about nothing.

So let’s cut through the noise and talk about marketing tactics that actually work for busy tradespeople who don’t have time for social media nonsense.

1. The 5-Star Review System That Works While You Sleep

Every contractor knows good reviews are gold. The problem? Most satisfied customers never leave them without some serious prodding.

The solution: Create a dead-simple review generation system.

Here’s what works:

• Send a text message 24 hours after job completion with a direct link to your Google Business profile
• Make the message personal: “Hey John, it’s Mike from Expert Electric. Quick favor—could you take 30 seconds to leave us a quick review? Here’s the link: [link]”
• Follow up exactly once, 48 hours later if no review appears
• For customers who give verbal compliments, pull out your phone and say “That means a lot—mind if I send you a quick link to share that on Google? Takes just 30 seconds”

Contractors implementing this system consistently see 20-30% of customers leaving reviews, compared to the typical 3-5% industry average.

Pro tip: Save the link to your Google review form as a text replacement shortcut on your phone so you can insert it instantly.

2. The “Before, During, After” Photo Strategy

One of the simplest marketing tools is literally in your pocket right now: your phone camera. But most contractors either don’t take photos or take terrible ones.

The system:

• Take a standardized set of photos for every job: before, during (showing your quality work in progress), and after
• Create a simple naming system: ClientName_ProjectType_Stage (e.g., “Smith_BathroomRemodel_Before”)
• Use a basic photo editing app to enhance lighting and clarity (not filters—just make the photo show the work clearly)
• Build a catalog organized by project type

These photos become your sales arsenal for similar projects. When a potential customer is considering a bathroom remodel, you can instantly show them relevant before/after examples from your portfolio.

Pro tip: For larger jobs, set a phone reminder to take progress photos on specific days. Nothing sells your professionalism like showing the careful staging and cleanliness of your work process.

3. The “Specialist Not Generalist” Positioning

Here’s an uncomfortable truth: trying to market yourself as good at everything makes you memorable for nothing.

The contractors crushing it in 2024 are the ones who position themselves as specialists even if they actually do a wider range of work.

How to implement:

• Identify the top 1-2 most profitable types of jobs you do
• Create specific language around that specialty (e.g., “We’re the cracked slab specialists” or “The flat roof leak experts”)
• Adjust your Google Business profile to emphasize this specialty
• When you answer the phone, reference your specialty (“Thanks for calling Expert Plumbing, home of the 24-hour emergency fix”)

This doesn’t mean turning down other work—it means being recognized and remembered for something specific, which paradoxically leads to more referrals for all types of work.

Real-world example: A general electrician who rebranded as “The Panel Upgrade Specialists” saw their average job value increase by 24% within three months while still taking on all the same types of electrical work.

4. The Neighborhood Domination Strategy

Instead of trying to serve an entire metro area, many successful contractors are focusing intensely on specific neighborhoods.

The approach:

• Identify 2-3 neighborhoods with your ideal customer profile
• For each completed job in that area, door-knock or leave door hangers at the 6-8 closest homes
• Reference your nearby work specifically: “We just completed a kitchen remodel at 2234 Oak Street. If you’ve been considering updates to your home, we’re already working in the neighborhood this month.”
• Create neighborhood-specific offers: “As a courtesy to Maple Hills residents, we’re offering free estimates and priority scheduling this month.”

This proximity-based approach typically converts 3-5x better than random marketing because:

• Neighbors often have similar homes with similar problems
• People trust contractors already working in their immediate area
• The timing creates urgency (“They’re here now”)

Pro tip: Take a photo of your yard sign in front of the neighbor’s home to include with your note or door hanger. The visual association with a neighbor’s property significantly increases trust.

5. The “Blue Collar Influencer” Network

Forget paying Instagram models. The most valuable promoters for your business are the other tradespeople who see your customers before or after you do.

How it works:

• Identify the 2-3 trades most often involved before or after your work (e.g., plumbers often work before tile setters)
• Build deliberate relationships with 3-5 quality professionals in each of those trades
• Create a systematic way to pass leads back and forth
• Track the value flowing in both directions

This creates a “trade ecosystem” where everyone benefits by promoting quality work to their customers.

The mechanics:

• Exchange direct contact info and preferred job types
• Create a shared understanding of how and when to refer
• Consider a formal referral fee structure to incentivize active promotion (not just passive mention)
• Check in monthly to maintain the relationship

This network can easily become your biggest source of pre-qualified leads who are ready to hire without price shopping.

What Actually Doesn’t Work

Just as important as what to do is what NOT to waste your time on:

• Random social media posting without a specific strategy or target audience
• Print advertising in general publications
• SEO for small, local contractors (the ROI rarely justifies the cost)
• Broad service area marketing (trying to serve an entire metro region)
• One-time postcard blasts without follow-up
• Lead generation websites that sell the same leads to multiple contractors

The Bottom Line

Effective contractor marketing isn’t about jumping on trends or creating “content”—it’s about systematizing the basics:

• Making it easy for satisfied customers to promote you
• Documenting your quality work visually
• Being memorable for something specific
• Focusing on geographic density
• Building strategic relationships with complementary trades

None of these approaches requires dancing on TikTok, writing blog posts, or pretending to be a social media influencer. They simply require being intentional about the fundamentals that have always worked in the trades.

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Want to discuss marketing strategies with other tradespeople? Join our contractor community where we’re sharing what actually works in the field.

How to Never Waste Time on a Paint Estimate Again

Every painter knows this frustrating cycle: You drop everything to drive 45 minutes across town, spend an hour measuring and talking through color options, carefully prepare a detailed estimate, follow up multiple times… only to hear “we decided to go with someone else” or worse, radio silence.

Just like that, half a day wasted with nothing to show for it.

What if you could cut those wasted estimates in half and focus on customers who are actually ready to hire?

The True Cost of Bad Estimates

Let’s do the math on what those dead-end estimates are really costing you:

• Average time spent per estimate: 2-3 hours (including drive time, on-site measurement, and estimate preparation)
• Average driving costs: $25-50 (gas, vehicle wear and tear)
• Opportunity cost: The paying jobs you could have been working on instead

For a typical painting contractor doing 3-5 estimates per week with only a 40-50% close rate, that’s easily 20+ hours and hundreds of dollars wasted every month.

That’s a full work week every month spent on jobs you’ll never get.

Not All Leads Are Created Equal

Here’s what experienced painters already know: the source of the lead matters more than almost anything else.

Cold leads from online forms or random calls? Maybe 30-40% close rate if you’re lucky.

Referrals from past customers? Better, maybe 60-70%.

But the golden ticket? Referrals from other contractors who have already vetted the customer.

When a trusted contractor refers a homeowner to you, several amazing things happen:

• The customer is already in “buying mode” (they just paid for another service)
• Their project need is confirmed (not just tire-kicking)
• They’ve already demonstrated willingness to hire professionals
• They trust you before you even arrive (thanks to the referring contractor’s endorsement)

The Real-World Difference

James from Perfect Paint got a referral through RevLink from a drywall contractor who had just finished patching several walls in a home. The homeowner needed all the patches painted plus the adjacent walls to match.

Because this came as a contractor referral, James knew several things immediately:

• The drywall work was complete and ready for paint
• The customer had already spent money on professional work
• The scope was clear and specific
• His expertise was specifically requested

James closed the job with a single visit, the customer was thrilled to have a trusted professional lined up, and the drywall contractor earned a referral fee from the connection.

These contractor-referred leads consistently close at 80-90% rates compared to the dismal numbers from general advertising.

Building Your Contractor Network

The smartest painters are building direct relationships with businesses that naturally create painting needs:

• Drywall contractors (patches and new construction)
• General contractors (remodels and additions)
• Real estate agents (pre-listing and post-purchase refreshes)
• Water damage restoration companies (after repairs)
• Cabinet installers (kitchen renovations)

Each of these professionals regularly creates situations where painting is the logical next step.

From Random Calls to Premium Pipeline

Imagine transforming your lead flow from random, unqualified inquiries to a steady stream of pre-qualified customers who are ready to hire.

With the right referral network, you can:

1. Cut your estimate-to-job ratio dramatically – Focus on opportunities with higher close rates
2. Reduce your marketing spend – Why pay for expensive ads when you can get better leads through your network?
3. Schedule more efficiently – Group jobs by location instead of driving all over town
4. Build long-term relationships – Create a sustainable ecosystem of referrals

Making It Worth Their While

Of course, other contractors won’t send you business out of the goodness of their hearts. That’s where a proper referral system comes in.

By offering a fair referral fee (typically 8-10% of the job value), you:

• Give contractors incentive to think of you first
• Ensure they actively promote your services (not just passively mention you)
• Create a win-win where everyone profits from the connection

And with modern tools like RevLink, the entire process is transparent and trackable.

The Numbers Don’t Lie

Let’s compare:

Traditional Advertising

• $1,000 monthly ad spend
• 10 leads generated
• 40% close rate = 4 jobs
• Average job: $2,500
• Cost per acquisition: $250
• Marketing represents 10% of revenue

Contractor Referral Network

• 10 referred leads
• 80% close rate = 8 jobs
• Average job: $2,500
• 10% referral fee = $250 per job
• Referral fees represent 10% of revenue

The marketing cost is similar, but you’ve doubled your close rate and eliminated the time wasted on estimates that go nowhere.

The Bottom Line

Your time is your most valuable asset. Every hour spent on a dead-end estimate is an hour you can’t get back—and can’t bill for.

By focusing on high-quality, pre-qualified leads from other contractors, you can dramatically reduce wasted estimates and build a more efficient, profitable painting business.

Ready to stop wasting time on bad estimates and start connecting with customers who are ready to hire? Join RevLink today and build your professional referral network.

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Connect with other painters and expand your referral network in our contractor community.

Beyond the Circuit:

Making Money from Jobs You Can’t (or Don’t Want to) Take

Every electrician knows the feeling. You’re on a service call to replace a panel when the homeowner casually drops: “While you’re here, can you also hang these new light fixtures, install some outlets in the basement, and maybe take a look at this flickering light in the garage?”

You’ve got three options:

1. Say yes to everything and work until midnight
2. Say no and watch potential income walk away
3. Pass those jobs to someone else in your network who specializes in those tasks

Most of us choose option 3. We hand out a buddy’s number and say, “Give Mike a call, he’s great with those smaller jobs.”

And that’s where the opportunity slips through our fingers.

The Hidden Income in Your Daily Conversations

Think about last month. How many times did you:

• Turn down small jobs because they weren’t worth your time?
• Refer customers to other trades for tasks beyond electrical work?
• Pass along residential jobs because you prefer commercial work (or vice versa)?
• Mention a dependable handyman for small tasks?

Each of those referrals represents money left on the table.

From Casual Recommendation to Revenue Stream

What separates top-earning electricians from the rest isn’t just technical skill or speed—it’s their ability to monetize every aspect of their business, including jobs they never touch.

Here’s what the process looks like when you do it right:

Jason specializes in heavy commercial electrical work. When a residential customer calls about recessed lighting installation, rather than just saying “I don’t do that kind of work,” Jason sends a referral through RevLink to Sarah, who focuses on residential electrical.

Sarah gets the job details, quotes $1,800 for the recessed lighting installation, and lands the work. After completing the job and getting paid, Sarah sends Jason a $180 referral fee.

Jason earned money without spending a single minute on the jobsite, Sarah got a pre-qualified lead that converted easily, and the customer found exactly the right electrician for their needs.

The Smart Way to Build Your Referral Network

The best part? This works in every direction:

• Specialization: Commercial electricians can refer residential work and vice versa
• Scheduling: Overbooked electricians can refer work they can’t fit in
• Service Area: Jobs outside your service area become opportunities, not annoyances
• Cross-Trade: Referrals to HVAC pros, plumbers, and general contractors create new income streams

Every job you can’t or don’t want to handle becomes a potential commission check.

Making It Work for You

Want to start monetizing your referrals? Here’s how to get started:

1. Know your boundaries – Be clear about what jobs you want to take and what you prefer to refer out
2. Build your network strategically – Connect with contractors who complement your business, not just your drinking buddies
3. Make referrals part of your process – Train yourself to see every “no” as a referral opportunity
4. Track everything – Use tools like RevLink to ensure you get credit (and payment) for the business you create

The Math Makes Sense

Let’s break it down:

• Average electrical job: $750-1,500
• Standard referral fee: 10%
• Just 3 referrals per month
• That’s $75-150 per referral

You’re looking at potential extra income of $2,700-5,400 annually without pulling a single wire or installing a single outlet.

Real Talk: What’s Holding You Back?

“I already refer people informally.”

Sure, but are you getting paid for it? And how many of those referrals actually convert? Without a system, you’re just giving away valuable leads.

“Won’t my customers just find someone else anyway?”

Maybe. But they’re much more likely to go with a trusted recommendation from a professional they already hired. Your endorsement has real value—why give it away for free?

“I don’t have time for more paperwork.”

That’s the beauty of modern referral systems. Tools like RevLink let you send a lead in seconds from your phone, then track everything automatically. It takes less time than writing down a phone number for your customer.

The Bottom Line

Every job you turn down or pass along is a potential revenue stream. The smartest electricians are already capitalizing on this “hidden income” from their daily conversations.

With the right system and network, you can transform casual recommendations into a serious supplemental income stream—all without working an extra hour.

Ready to start monetizing the jobs you’re already referring out? Join RevLink today and turn those referrals into revenue.

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Connect with other electricians and expand your referral network in our contractor community.